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Article: Jump Into It

Jump Into It

Can you believe it? Sylvia P is turning 30! Entering our third decade, this was the perfect time for a rebrand and fresh new look as we plan for the next thirty years and beyond. This rebrand celebrates our incredible journey over the years, reflecting where we’ve been, where we are now—and the future we’re working to create. Jump Into It.

Express Yourself

We know gymnastics is more than a sport—it’s about expressing yourself, having fun, and building confidence inside and out. Aimed at the generation coming up, our products have always been designed for more than performance. From our one-of-a-kind leotards to our stunning crop tops and shorts, each and every product is thoughtfully crafted to make you feel special, unique—and utterly unstoppable. Call it confidence, expression or belief, this is more than a brand pillar for us, it’s a value stitched into every single seam at Sylvia P. Because wearing Sylvia P is a feeling—not just about how it looks.

Fresh, Fun, and Full of Imagination

Bursting with imagination, sunshine, and uniqueness, every print, color, and design is created to celebrate your unique individuality and personality. We put our hearts and souls into creating products that are creative, fun—and sprinkled with just a pinch of crazy. This is at the core of what we’ve done since day one. So while we may be rebranding, the leotards you’ve fallen in love with for over three decades won’t be changing. There’s plenty more animal prints, neon color combos and outrageous patterns in the pipeline—so stay excited. We definitely are!

Quality You Can Count On

With a thirty-year legacy behind us, we’re still consistently blown away by parents who started their journey with us over a decade or more ago, now introducing their own kids to Sylvia P today. Manufactured in our Australian-based facility dedicated to the production of gymnastics apparel, Sylvia P garments stand the test of time, designed to be handed down to the next generation, with quality that’s always remembered. Our design, fit and fabrics are meant to be worn and trained in all-day long—and those parents returning years later are a testament to our commitment to quality, comfort and function we’ve been producing for 30 years.


For the Love of Gymnastics

Proudly Australian-made and family-owned, we’re a gymnastics family living and breathing the sport—and we love our community. We know what works, what designs fit your body, and what colours light up your eyes. We’re at the forefront of our community because our community is front of mind for us—and it’s a point of view we consistently focus on, partnering with ambassadors, associations and worthy causes within our sport to create real connections and positive impact. More than a value or brand pillar, what we do for our community is based on one simple idea: we wouldn’t be where we are—30 years later—without the support of our community, so we’re committed to giving back.

Jump Into It

So to all the dreamers, sparkle lovers, and authentic gymnasts out there—whether you’re stepping onto the mat for the first time, preparing for a major competition, or just need some more pep in your step—this new chapter of Sylvia P is dedicated to you. Embrace every twist, turn and tumble with confidence and joy. And Jump Into It.
Thank you for being part of our journey for the past 30 years—and here’s to the next 30 years of creativity, quality, community, and fun!
Stay tuned for more exciting updates and don’t forget to jump into our latest collections at sylviap.net and sylviap.com.au.

 


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